Locating a Lawyer Who Does Not Blog is Not Easy

Find lawyer blog

Last Thursday, a friend asked me to find a lawyer for them or to get a referral from a lawyer so they could get counsel on a niche legal issue in a large metro area in another state.

No matter what anyone tells you, locating the right lawyer is not easy, and usually comes via relationships.

So I reached out to a lawyer I knew in that metro area to see if they knew of such a lawyer or knew of a lawyer who may. No luck.

As way of context, lawyers get work by referring work to other lawyers, it builds a network.

Any lawyer would be glad to take my call asking for a referral to another lawyer. And that lawyer would be glad to take the call of any lawyer in their community asking for the same thing. It’s how they get referrals – by referring work out.

When I came up empty on a referral, fortunately I knew the name of NAELA (National Academy of Elder Law Attorneys), an association of attorneys who are experienced and trained in working with the legal problems of older Americans and individuals of all ages with disabilities.

It was an elder law niche issue for which I needed a referral. And lawyers who are members and leaders of niche associations are good places to start a search.

It took me hours wading through NAELA’s poorly developed directory with some lawyers having some information about themselves and others having none. Often the information was such that only a lawyer would know what it meant, and even then the info was not that helpful in selecting a lawyer here.

Unfortunately, it was much the same for law firm websites when I got to them from links on NAELA’s site. Though I did email three lawyers last Thursday night and Friday morning. Only one responded.

Imagine if a lawyer blogged on elder law issues, perhaps more particularly on the relevant niche. The more they blogged, the more likely they would have hit that niche.

I do a search on the niche in that metro and I find that lawyer, their blog and their insight on the issue. Within seconds.

Case closed. The lawyer gets the call.

Lawyers worry about where there work is going to come from. Lawyers pay countless dollars for websites, SEO and directories.

Why not just share what you know by answering the questions you get in your practice. Do it once a week – about 30 minutes is all – and you have fifty answers a year.

It’s not not hard, it’s called blogging – and you’d make it much easier for people looking for your help as a lawyer to find you.

Comments

LexBlog Con Can Provide Legal Companies and Law Firms an Opportunity to Connect With Influencers

Imagine a “LexBlog Con” where leading legal brands from startups to traditional larger players to law firms are offered the opportunity to connect with legal bloggers. After all, legal bloggers are quickly supplanting reporters and traditional media as the influencers of our legal community. From a blogger attendee, today, at BlogHer19 in Brooklyn. Day 1 of @BlogHer was wonderful. So many amazing brands to connect with #blogher19 #blogherpro #blogherlife #blogherstyle #blogherhealth19 #womenslifestyle #lifestyleblogger #lifestyleblog pic.twitter.com/IIcVrg9apz — Mademoiselle Skinner (@guestlistblog) September 18, 2019 There may not be a better way for legal industry companies to connect with the biggest influencers in legal than a conference of legal bloggers, ala LexBlog Con. LexBlog Con could start as simple as BlogHer did years ago and, as we had discussed for this last year, as a larger meetup of legal bloggers for a day of blogger education and networking. But ...

Twitter is better all around for lawyers at 280 characters than 140

When I saw that Twitter was considering increasing its character limit from 140 characters, I saw it as a bad thing. A company struggling in the financial community’s eyes making changes for the sake of change – not vision. I also saw an increase as making for a poor user experience. People would start to use Twitter for more than it is, short quips with a link for getting more. People who don’t know how to use social media, often marketers and communication professionals, would broadcast more, believing more characters was more, not less. And with longer tweets, the ability to scroll would be harder as columns on Twitter’s home page and lists would be twice as long. I was wrong. Twitter with the 280 character is a better experience — and more valuable for those looking to learn, share, engage, nurture relationships and build a name. All the stuff smart lawyers and other professionals are after. Leading technologist and the inventor of the blog, Dave Winer ( @davewiner ) was right...

Manav Monga, Co-Founder of Heymarket, on Enterprise Applications, and Integrating with Clio

Kevin speaking with Manav Monga, co-founder of Heymarket , a Launch // Code finalist for the $100,000 grand prize awarded by Clio. Manav previously co-founded Manymoon, a social productivity app acquired by SalesForce.com in 2011.

Michael Ferguson

Search This Blog