Asking for Feedback One Way to Get Influencers to Write About the Launch of Your Law Blog

Market law blog influencers

Getting the influencers to write about you and your newly launched law blog is usually overlooked by lawyers and legal marketing professional.

Ironically, as I explained to a couple law firms this last week, it’s not that hard to get the influencers to do so

Influencers are those people who influence your audience of clients, prospective clients, referral sources and association leaders when it comes to taking notice of you and your blog.

Influencers include mainstream media, trade media, bloggers and social media users who cover and discuss matters in the niche upon which you are or will be blogging.

Influencers by definition are those with a decent sized audience, and whom are viewed by their audience as a credible source of news, information, insight and commentary.

In the early days of blogging, lawyers launching blogs often contacted other bloggers and the media announcing the launch of their blog. Occasionally it worked to get some publicity. Most of the time, not.

Today, I don’t see lawyers or law firms seeking publicity on the launch of their blogs, whether via a press release, email or otherwise. The initial launch of a blog is not really news and most influencers would laugh it off.

But one way to get influencers to take note of you, your blog, and your credibility is to ask for their feedback.

How so?

Make a list of the influencers and their sources.
Follow what they are writing/reporting/blogging.
Share in your blog, via a block quote, what some of your influencers are “saying” and offer your take.
Let them know you shared what they had to say with an email letting them know, a tweet mentioning them as a source or a posting on LinkedIn mentioning them as a source in your blog post shared on LinkedIn.
Once your blog is up and going for about 120 days, drop some of your influencers an email asking for feedback on your blog.

How so?

Tell them you’re a follower of their work.
Let them know you are new to this world of citizen journalism, or blogging. That you are just figuring out the right ways and wrong ways of doing things. Figuring what “works” and what doesn’t.
Knowing they’ve been in journalism and, maybe, blogging in particular, compliment them on their work in this regard and ask for feedback on your blogging.

There is no guaranty they will write about you and your blog, directly. but you have a decent chance of them beginning to cite you and what you are blogging.

The reason being is that you took a down to earth and sincere approach. Being that other lawyers and law firms are marketing and pushing content at people, this approach is welcomed and well received by the influencers.

Comments

LexBlog Con Can Provide Legal Companies and Law Firms an Opportunity to Connect With Influencers

Imagine a “LexBlog Con” where leading legal brands from startups to traditional larger players to law firms are offered the opportunity to connect with legal bloggers. After all, legal bloggers are quickly supplanting reporters and traditional media as the influencers of our legal community. From a blogger attendee, today, at BlogHer19 in Brooklyn. Day 1 of @BlogHer was wonderful. So many amazing brands to connect with #blogher19 #blogherpro #blogherlife #blogherstyle #blogherhealth19 #womenslifestyle #lifestyleblogger #lifestyleblog pic.twitter.com/IIcVrg9apz — Mademoiselle Skinner (@guestlistblog) September 18, 2019 There may not be a better way for legal industry companies to connect with the biggest influencers in legal than a conference of legal bloggers, ala LexBlog Con. LexBlog Con could start as simple as BlogHer did years ago and, as we had discussed for this last year, as a larger meetup of legal bloggers for a day of blogger education and networking. But ...

Job security is a myth for lawyers without a personal brand

I talked with a highly respected legal professional last Friday who was recently let go by his law firm. He had been employed by the firm for four or five years and employed by similar large law firms for a couple decades before. A couple weeks ago I heard of veteran lawyer who joined a large firm with a major client, but whose employment status was now at risk with the general counsel’s leaving his client. These stories pale in comparison to all of the lawyers who have been the victim of downsizing caused by the collapse or merger of their law firms. With the changes in the legal services market, very few lawyers have job (or stable income) security writes Dan Lear, Director of Industry Relations at Avvo. Lawyers need to build a strong brand or a business, and to do so now, Per Lear, the job security once held by law firm partners and in-house counsel who had reached the the ranks of Assistant General Counsel or Deputy General Counsel is gone. There’s the former gener...

Election Coverage Now Comes From Blogs

Election coverage now comes from blogs. Whether they be blogs run by the mainstream media, blogs that have the status of mainsteam media, such as FiveThirtyEight , blogs published by legal commenators, or citizen bloggers, blogs dominate election coverage. In addition, what Americans read on social media is often a report originally published on a blog. This was not the case not that long ago. Sixteen years ago, the Boston Globe’s Teresa Hanafin , reporting from. the Democratic National Convention shared the following: They don’t have space in the media pavilion, and are forced to pay exorbitant prices for lunch at the press café – unless they are willing to wait in long lines at McDonald’s in the FleetCenter or bring their own food. The crowded workspace they do have is in the rafters of the convention hall, which they would be sharing with pigeons if this were the old Boston Garden. Who are they? They are bloggers: Those who write weblogs, online journals of sorts with regu...

Michael Ferguson

Search This Blog