Skip to main content

Are Law Blogs Other Than Independent Publications Holding Lawyers Back?

Law blog publications not websites

I’ve been on the road interviewing successful law bloggers the last couple weeks and I’ll continue with more at the end of this week.

I’ll start to post the interviews on a LexBlog YouTube Channel and here on my blog within the next week.

By successful law blogger, I’m referring to lawyers who have built a tremendous reputation as a trusted advisor and thought leader, while at the same time establishing relationships with clients, prospective clients and influencers.

In many cases, blogging has literally been a life changing event for the lawyer.

I walk away from the interviews inspired by what the lawyers have done – all by virtue of the Internet democratizing publishing and business development for the little guy – whether a solo lawyer or a lawyer in a major law firm.

Never until the Internet could a lawyer launch a publication on a niche for which they have a passion. And for the publication to attract an audience of highly interested readers.

I am struck that the lawyers I have talked with and will continue to talk with have a blog publication. Publication in the sense of a digital magazine with a name on a separate domain away from the law firm website.

I have yet to interview lawyers who publish blog content in a website.

Admittedly, many of the lawyers I am going to be talking to are LexBlog platform customers and have followed our counsel on publishing, but I am not familiar with life changing blogs published as content in a website.

I understand for many lawyers content is a traffic generation tool to get people to look at information about the lawyer or the firm – the replacement of advertising or brochures of years past. Nothing wrong with that, it’s just different than publishing a niche publication to achieve the status of a lawyer’s lawyer.

LexBlog does aggregate and curate blog posts published on a website – at no cost to the lawyer or the firm. Such work represents excellent insight and commentary. We want to shine a light a light on such lawyers and their work.

I wonder though if the lawyers publishing these posts would achieve much more if they were publishing an independent publication.

Think about it. Lawyers billing hundreds of dollars an hour getting a thirty or forty percent return as compared to publishing an independent publication represents a tremendous loss – in time and money.

Unfortunately, discussing blogs inside websites and outside websites is like talking religion. I am ready to hear I am nuts, often from folks with a vested interest in growing web traffic, versus a name.

I share my comments now as I seek to help more lawyers understand the power of legal blogging. To inspire lawyers to learn from the path other lawyers have taken on legal blogging and the success those lawyers have experienced.

I share my comments and do these interviews because I care deeply about lawyers. It has never been easier to establish a reputation as a leading lawyer and to generate a book of business than it is today.

I want lawyers to take advantage of this opportunity by doing things the right way.

That’s why I ask are law blogs inside a website failing lawyers? Are such blogs holding lawyers back?

Are there Hilary Bricken’s, Staci Riordan’s, Tonya Forsheit’s, Allison Rowe’s, Michelle Mae O’Neil’s, Daniel Schwartz’ and Jeff Nowak’s who blog not to create a publication and trusted advisor status but to publish content in a website for traffic who have achieved the heights these lawyers have from blogging? Who have had a life changing event from blogging?

Is changing your life through legal blogging too lofty a goal? I didn’t see why.

None of the lawyers I mention above are a superwoman or a superman.

They are lawyers just like you who made a decision to take things to a new level and to chase a dream for themselves and, in many cases, for their families.

It can be be done.

Comments

Popular posts from this blog

LexBlog Con Can Provide Legal Companies and Law Firms an Opportunity to Connect With Influencers

Imagine a “LexBlog Con” where leading legal brands from startups to traditional larger players to law firms are offered the opportunity to connect with legal bloggers. After all, legal bloggers are quickly supplanting reporters and traditional media as the influencers of our legal community. From a blogger attendee, today, at BlogHer19 in Brooklyn. Day 1 of @BlogHer was wonderful. So many amazing brands to connect with #blogher19 #blogherpro #blogherlife #blogherstyle #blogherhealth19 #womenslifestyle #lifestyleblogger #lifestyleblog pic.twitter.com/IIcVrg9apz — Mademoiselle Skinner (@guestlistblog) September 18, 2019 There may not be a better way for legal industry companies to connect with the biggest influencers in legal than a conference of legal bloggers, ala LexBlog Con. LexBlog Con could start as simple as BlogHer did years ago and, as we had discussed for this last year, as a larger meetup of legal bloggers for a day of blogger education and networking. But ...

Twitter is better all around for lawyers at 280 characters than 140

When I saw that Twitter was considering increasing its character limit from 140 characters, I saw it as a bad thing. A company struggling in the financial community’s eyes making changes for the sake of change – not vision. I also saw an increase as making for a poor user experience. People would start to use Twitter for more than it is, short quips with a link for getting more. People who don’t know how to use social media, often marketers and communication professionals, would broadcast more, believing more characters was more, not less. And with longer tweets, the ability to scroll would be harder as columns on Twitter’s home page and lists would be twice as long. I was wrong. Twitter with the 280 character is a better experience — and more valuable for those looking to learn, share, engage, nurture relationships and build a name. All the stuff smart lawyers and other professionals are after. Leading technologist and the inventor of the blog, Dave Winer ( @davewiner ) was right...

Manav Monga, Co-Founder of Heymarket, on Enterprise Applications, and Integrating with Clio

Kevin speaking with Manav Monga, co-founder of Heymarket , a Launch // Code finalist for the $100,000 grand prize awarded by Clio. Manav previously co-founded Manymoon, a social productivity app acquired by SalesForce.com in 2011.