Legal Tech Companies Missing Opportunity to Self-Publish Their News

Legal tech self publishing

Rather than pitch messages to reporters, mainstream media and bloggers alike, why couldn’t legal tech companies publish themselves – on a platform that the company owns and controls.

Whether you call it a blog or a publishing “spot,” the company would publish their announcements, insight, commentary and news there.

The minute an item is published it is picked up by RSS aggregators and email subscribers.

Take LexBlog, likely the largest legal news and commentary site, with over 25,000 legal contributors, for example.

LexBlog picks up the feed immediately and runs it at no cost to the legal tech company in LexBlog’s legal tech section, on LexBlog’s front page, as appropriate, and delivers the legal tech company’s “news” via LexBlog’s email distribution systems and social media channels.

LexBlog, also for free, generates a profile page on LexBlog, including all “posted” news, for the company and principals posting the news.

Take it a step further and LexBlog could create a syndication portal dedicated to legal tech. Look at Illinois Lawyer Now to get the idea. A digital magazine dedicated to legal tech news, commentary and announcements.

Anyone, worldwide, could scroll through legal tech news on their smartphone, with information about the company and its principals a click away in the same interface.

Sure, a legal tech company can publish items to their own website, but its uptake is no where near this.

The Internet, and in particular, WordPress has democratized publishing.

As Matt Mullenweg, the co-founder of WordPress, says, this means that people of all backgrounds, interests, and abilities should be able to access free-as-in-speech software that empowers them to express themselves on the open web and to own their content.

Why no legal tech Companies?

For probably less than $50 per month, a company receives a fully equipped and full supported publishing spot, that if they so choose can be used as a blog or digital magazine.

Sure, there will be reasons to build influence and a name beyond self publishing, but expressing yourself in your own words on the open web is an opportunity not to be missed.

Comments

LexBlog Con Can Provide Legal Companies and Law Firms an Opportunity to Connect With Influencers

Imagine a “LexBlog Con” where leading legal brands from startups to traditional larger players to law firms are offered the opportunity to connect with legal bloggers. After all, legal bloggers are quickly supplanting reporters and traditional media as the influencers of our legal community. From a blogger attendee, today, at BlogHer19 in Brooklyn. Day 1 of @BlogHer was wonderful. So many amazing brands to connect with #blogher19 #blogherpro #blogherlife #blogherstyle #blogherhealth19 #womenslifestyle #lifestyleblogger #lifestyleblog pic.twitter.com/IIcVrg9apz — Mademoiselle Skinner (@guestlistblog) September 18, 2019 There may not be a better way for legal industry companies to connect with the biggest influencers in legal than a conference of legal bloggers, ala LexBlog Con. LexBlog Con could start as simple as BlogHer did years ago and, as we had discussed for this last year, as a larger meetup of legal bloggers for a day of blogger education and networking. But ...

Erine Levine, CEO of Hello Divorce, On Navigating Millennials (and older) Through Divorce

Kevin speaking with Erin Levine, CEO and Founder of Hello Divorce , on making the divorce process both easier and more affordable through her company’s web-based application. Erine was also a guest presenter at this year’s Clio Cloud Conference, speaking on “The Win-Win Legal Services Model”.

Connecting Lawyers With People, For Good, Since 2003

“Connecting lawyers with people, for good, since 2003,” feels like a much nicer – or least more mature – mantra than “We build blogs for the lawyers.” The latter from when we kicked things off at LexBlog in November, 2003. The Internet is about connecting with people in a real and intimate way. Always has been, always will be. There’s no such thing as differentiating between a “virtual world” and a “face-to-face” world.” One world, different mediums of engagement. Engagement leading to intimate relationships of trust. The last two weeks I heard again about the latent legal market in the United States. First at Clio Con and this week at LMA Annual. Depending on the survey, seventy-five to eighty-five percent of people with a legal issue – and who may be able to afford a lawyer – do not use a lawyer. The big reasons are that they don’t trust lawyers, they don’t know what lawyers do and, even if they did, they don’t know how to find a good lawyer. Shows you that despite lawyers, co...

Michael Ferguson

Search This Blog