Skip to main content

LexBlog aggregation and syndication platform coming this month

Syndication and aggregation law blogs

LexBlog is launching a new aggregation and syndication platform this month that will power the LexBlog site.

Earlier this year, LexBlog’s new editor-in-chief and publisher, Bob Ambrogi both set forth the future of LexBlog and challenged our team in stating:

We want to make the LexBlog network valuable for both publishers and readers of legal blogs. For publishers, we want to help them extend their reach to a global audience. For readers, we want to offer as wide a range of content as possible, but curated to make it useful a reader’s specific interests.”

LexBlog’s mission was now to aggregate all legal blogs, worldwide, and syndicate them in which the blogs and bloggers could be discovered and read. The technology that ran LexBlog was equipped to aggregate and syndicate, thus the build of the new platform.

As with any platform, it’s impossible to know where we’ll end up going with new features, new technology and new products that will emanate from the platform. 

Core to the platform’s evolution though will be publishing. How to shine a light on the authors? How do we provide a good experience for the authors (one they don’t pay for)? And most importantly, how do we provide a good experience for readers?

When LexBlog, then known as LXBN for the “LexBlog Network” was developed seven or eight years all of the blog posts were merely excerpts. When you clicked on a brief excerpt of the post, not enough to even get the gist of post, readers were taken to the blog site to read the post.

I am not sure we could have done it any other way. Law firms would have freaked had we displayed their content in entirety on LXBN, to be read there.

Today’s a new age. Users need to have a simple, eloquent and fast reading experience – particularly on mobile.

For that reason, like any publication, LexBog will have the full posts for easy reading. And unlike eight years ago, law firms and lawyers are not freaked out about it. They like the exposure and influence LexBlog can give them. Syndicating content, just as a TV show is syndicated makes good sense.

Law firms, large and small, are signing up to have their blogs in LexBlog – at no cost – in large numbers.

We’re not going to index their content on Google, their blogs and posts on their blog siwill be indexed. We want the bloggers and the blogs to get featured on search. 

But for a good reader experience and ease of syndication, both benefiting the the authors, we’ll have the full post for reading on LexBlog.

Make sense?

Comments

Popular posts from this blog

LexBlog Con Can Provide Legal Companies and Law Firms an Opportunity to Connect With Influencers

Imagine a “LexBlog Con” where leading legal brands from startups to traditional larger players to law firms are offered the opportunity to connect with legal bloggers. After all, legal bloggers are quickly supplanting reporters and traditional media as the influencers of our legal community. From a blogger attendee, today, at BlogHer19 in Brooklyn. Day 1 of @BlogHer was wonderful. So many amazing brands to connect with #blogher19 #blogherpro #blogherlife #blogherstyle #blogherhealth19 #womenslifestyle #lifestyleblogger #lifestyleblog pic.twitter.com/IIcVrg9apz — Mademoiselle Skinner (@guestlistblog) September 18, 2019 There may not be a better way for legal industry companies to connect with the biggest influencers in legal than a conference of legal bloggers, ala LexBlog Con. LexBlog Con could start as simple as BlogHer did years ago and, as we had discussed for this last year, as a larger meetup of legal bloggers for a day of blogger education and networking. But ...

Election Coverage Now Comes From Blogs

Election coverage now comes from blogs. Whether they be blogs run by the mainstream media, blogs that have the status of mainsteam media, such as FiveThirtyEight , blogs published by legal commenators, or citizen bloggers, blogs dominate election coverage. In addition, what Americans read on social media is often a report originally published on a blog. This was not the case not that long ago. Sixteen years ago, the Boston Globe’s Teresa Hanafin , reporting from. the Democratic National Convention shared the following: They don’t have space in the media pavilion, and are forced to pay exorbitant prices for lunch at the press café – unless they are willing to wait in long lines at McDonald’s in the FleetCenter or bring their own food. The crowded workspace they do have is in the rafters of the convention hall, which they would be sharing with pigeons if this were the old Boston Garden. Who are they? They are bloggers: Those who write weblogs, online journals of sorts with regu...

Baker McKenzie : Content is Our Conversation With Clients and Audience

Content for lawyers is the currency of engagement. Content is not the end goal. Leah Schloss , Baker McKenzie’s associate director for North American communications, as part of Baker’s being recognized as the leading law firm in Good2bSocial’s The Social Law Firm Index shared: We want our content to resonate with people. We don’t want to put out content that people aren’t engaging with. The content we put out there is for our clients and what they say they need from us. We think of our content as part of a conversation with our clients and audience . (Emphasis added) The end game in legal blogging is not to publish a blog post. That’s just a start. The conversation – the dialogue which ensues from “content” is what leading bloggers are after. It’s from this engagement that reputations and relationships are born. Attending a social event for networking, lawyers keen to business development are not focused on the words they speak – the content – they’re focused on the conversa...