Sounds crazy that lawyers beginning to use the Internet would be viewed as a legal tech trend for 2018.
But that’s what Keith Lee, a Birmingam attorney and editor of Associate’s Mind shared with Clio in their survey of “Top Law Firm Technology Trends to Watch for in 2018.”
As Lee sees it, the biggest risk for lawyers in 2018 is the demand for legal services is not growing, it’s shrinking.
Combine that with the trend I said was a threat last year (non-lawyer legal services) and that means there are more people competing for a pie that isn’t growing. Below average lawyers are going to be squeezed out.
Jordan Couch (@jordanlcouch) of Palace Law agrees.
As clients demand the same services for less money, lawyers will have to find new ways to increase volume if they are to maintain the same workload and profits.
Reiterating his prediction from last year, Lee sees the internet as the biggest opportunity for solos and small firms to prevent from being squeezed out.
Uber didn’t exist five years ago. Now it’s a multi-billion dollar company and has supplanted the word ‘taxi’ from the everyday lexicon. The internet is still the Wild West. Attorneys need to embrace it.
I don’t know that Lee is referring to individual lawyers reengineering the delivery of legal services the way Uber reengineered local travel, but Lee is pointing out the obvious — that being that the Internet is too valuable to waste.
And boy do most lawyers waste the opportunity to use the Internet. The Internet for lawyers, in their work, stops with email, legal research, cloud based business services and the limited use of social networks.
Lee and I met each other through blogging. I suspect the majority of people Lee knows, professionally and personally, he met through blogging and social media.
To Lee, myself and the many legal professionals, entrepreneurs and business leaders the use of the Internet comes naturally. It’s how we learn, how we engage others, how we get known and how we grow business.
Ask most lawyers about blogging, Facebook, Twitter and LinkedIn for building a name as a leading lawyer, nurturing relationships and growing business. They haven’t a clue.
Ask yourself. Are you really using the Internet to prevent being squeezed out? If you don’t have enough good work, are you using the Internet to increase the volume of your work so as maintain the same workload and profits.
I am not referring to a refresh of a website and forking out money to get people to your website. A website that does little, if anything, to distinguish you from other lawyers.
I am referring to really using the Internet to take a step up in who you are, what you do and what you can do for your family.
If someone told you that there was this powerful tool to grow legal business, it was relatively inexpensive and less than one percent of your competitors were using it, you’d be all over finding out more.
Well, it’s the Internet. And Lee is right, “The Internet is still the Wild West. Attorneys need to embrace it.”
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