The traditional, or pre-Internet, way of news publishing was to get people to come to your publication and consume the content. Whether it was a newspaper or magazine you subscribed to or picked up up at a news stand, you read articles under the masthead of the newspaper or periodical. With the advent of the Internet, news publishers mirrored the traditional model. Let’s get as much traffic to our website so we can sell ads or sell subscriptions to content that would otherwise be behind paywalls. Looking around, we see that carrying the traditional model to the Internet has not worked out well. Other than the New York Times and the Washington Post, I don’t know of any newspapers which are thriving. The Chicago Tribune, one of the nation’s leading newspapers fifteen years ago, had reporters and editors calling out in a New York Times story this week for people to save them from the tyranny of the private equity firm which acquired the paper and presumably did not favor quality jour