Is it possible that ninety-seven percent of legal tech companies have no firm grasp of their go-to-market strategy or, at best, a scattered one, and that the vast majority lack an understanding of their products positioning and customers as reported by legal PR and marketing Baretz+Brunelle in their Legal Tech Go-to-Market Report ? LexBlog’s editor-in-chief and widely recognized legal tech reporter, Bob Ambrogi doesn’t think so. From his piece in Above the Law: My impression of this survey is that its conclusions are overbroad. I have no doubt that many legal tech companies lack a cogent go-to-market strategy. But I strongly doubt that it is anywhere near 97 percent. I likewise have no doubt that many companies are confused about their product and customers, but again, I doubt that it is as endemic as this survey suggests. The fact is that many legal tech companies are highly strategic and successful in their sales and marketing. Though Baretz is a wid...