Though many, if not most, law blogs are published by a group of lawyers at a law firm, blogs published by an individual lawyer may work better for developing business. When I started blogging back in the stone age I thought of blogs as a conversation. One blogger expressing their thoughts and commentary, often referencing what another blogger posted, with other bloggers responding on their blog. Blogs were very personality driven. That didn’t necessarily mean law bloggers were blogging about personal items or being ultra opinionated, it just meant the bloggers had a unique voice, tone or sense of humor that resonated with followers. When law blogs started to take off about a decade ago, large law firms, with lawyers segmented by practice or industry groups, gravitated to group blogs for any number of reasons. Budgets for marketing often followed groups versus individual lawyers. Egos. In some cases, every lawyer in a practice group had to be listed as an ...