When Amazon built a digital department store, then competitor, Toys “R” Us licensed Amazon’s technology for the online sales of its goods. Toys “R” Us could not compete on software. When Amazon had surplus cloud hosting capacity, Amazon created AWS for the licensing of its cloud hosting services to third parties. AWS now represents over a third of Amazon’s revenue. When Amazon founder and CEO, Jeff Bezos bought the Washington Post, the Post, at the encouragement of Bezos to follow the AWS model, built a digital publishing platform the Post could license to third parties. Arc Publishing, the name of the Post’s publishing platform, is now licensed to news publishers as large as Tronc, the owner of the Chicago Tribune, Los Angeles Times, Orlando Sentinel and Baltimore Sun. Ironically, Tronc had claimed that its technology prowess would allow it to succeed whether other news publishers failed. It’s a nice model, develop the software platform you need to succeed and license your techno...